8Ready-To-Use Copy Library
The following templates can be adapted to the merchant's approved white-label name, available terms, product values and supported journey.
| TOUCHPOINT | READY-TO-USE COPY | OPTIONAL SUPPORTING LINE |
|---|---|---|
| Homepage | Shop now. Pay over time with [Merchant Name] Pay. | Get your products today and pay with fixed monthly payments. |
| Collection / search | Starting at $XX/month. | Monthly payments available with [Merchant Name] Pay. |
| Product detail page | Or $XX/month for X months with [Merchant Name] Pay. | Use your existing credit card. Eligible plans may offer 0% APR. |
| Cart / mini-cart | Your order may be eligible from $XX/month. | Review monthly payment options at checkout. |
| Checkout label | [Merchant Name] Pay | Monthly credit card payments. |
| Checkout support | Pay in monthly installments using your existing credit card. | No separate credit application required. |
| Pay page | You are almost done. Review your payment plan and complete your purchase. | Fixed monthly payments and a transparent payment schedule. |
| Pre-redirect | You are being redirected to securely complete your installment payment setup. | Please keep this browser window open. |
| During redirect | Preparing your secure payment experience... | This may take a few moments. |
| Post-redirect | Review your payment plan details and complete your purchase. | You will return to the merchant once the process is complete. |
COPY REVIEW RULE
Replace every placeholder, confirm the displayed monthly calculation and verify that all benefit statements match the merchant's actual setup before publishing.
Tone of voice
RECOMMENDED
Direct, reassuring, merchant-led and focused on the customer benefit. Use short sentences and familiar payment language.
AVOID
Technical, overly promotional or inconsistent language. Do not make the shopper decode the relationship between multiple payment names.