7Pay Page and Redirect Experience
The final steps should prepare the shopper for completion, explain any transition between pages and preserve trust through the return to the merchant.
Pay Page
GOAL
Prepare the customer to complete the purchase and reduce abandonment by clearly explaining what happens next.
You are almost done.
Review your payment plan details and complete your purchase with [Merchant Name] Pay.
RECOMMENDED BENEFIT REMINDERS
- Fixed monthly payments
- Use your existing credit card
- Secure checkout experience
- Transparent payment schedule
CUSTOMER EXPECTATIONS TO COMMUNICATE
- What the shopper needs to do next
- What payment details will be reviewed
- Whether the shopper will return to the merchant after completion
- Any estimated processing time that is appropriate for the experience
Redirect Messaging
BEFORE REDIRECT
You are being redirected to securely complete your installment payment setup. Please keep this browser window open.
DURING REDIRECT
Preparing your secure payment experience...
AFTER REDIRECT
Review your payment plan details and complete your purchase.
Redirect Best Practices
DO
- Explain the redirect before it happens.
- Reassure the shopper that the payment step is secure.
- Keep the merchant-branded name and visual tone consistent.
- Tell the shopper not to close the browser when needed.
AVOID
- Move the shopper without context.
- Introduce a new payment name on the redirected page.
- Use technical status messages as customer copy.
- Leave the shopper uncertain about whether the purchase is complete.