3Discovery: Homepage, Landing, Collection, and Search
The objective at this stage is awareness. Shoppers should understand that monthly payments are available before they narrow their purchase decision.
Homepage and Landing Pages
GOAL
Introduce the merchant-branded monthly payment option early and connect it to affordability, flexibility and the merchant's own brand.
RECOMMENDED PLACEMENTS
- Homepage hero or promotional banner
- Campaign and category landing pages
- Seasonal promotion pages
- A persistent announcement bar where appropriate
RECOMMENDED COPY
Shop now. Pay over time with [Merchant Name] Pay.
Get your products today and pay with fixed monthly payments using your existing credit card.
ALTERNATIVE HEADLINES
- From $XX/month for X months. Eligible plans may offer 0% APR.
- Own it today. Pay over time with monthly credit card payments.
- A more flexible way to pay, from [Merchant Name].
CTA EXAMPLES
- Learn More
- Shop Now
- Explore Monthly Payments
- View Payment Options
Collection and Search Pages
Display the monthly amount immediately below the product price so affordability is visible before the shopper opens the product detail page.
Starting at $107.50/month.
Monthly payments available with [Merchant Name] Pay.
Use a dynamic monthly amount where supported; otherwise use a general monthly-payment message.
WHY IT MATTERS
Establishes affordability earlier, encourages product exploration and can improve click-through to product pages.
PLACEMENT RULE
Keep the message visually close to the product price. Do not place it below unrelated badges, reviews or long descriptions.