MERCHANT COMMUNICATION PLAYBOOK

Splitit White-Label Messaging

Recommended customer-facing messaging across the shopping journey

This guide defines how merchants using Splitit's white-label solution should communicate monthly payment options consistently, clearly and natively.

The objective is to introduce affordability before checkout, build shopper confidence and create a seamless payment experience while keeping the merchant's brand at the center of every customer-facing touchpoint.

EARLY

Introduce the option before checkout.

CLEAR

Show the monthly value in simple terms.

NATIVE

Use one merchant-branded name.

CONSISTENT

Repeat the same message throughout.

Core outcome:

the payment option should feel like a natural part of the merchant's own shopping and checkout experience.