9Merchant Launch Checklist
Use this checklist during implementation and final quality assurance. The guide is complete only when the white-label name, message and experience are consistent from discovery through payment completion.
| AREA | LAUNCH REQUIREMENT | DONE |
|---|---|---|
| Naming | Approve one customer-facing name and use it across every touchpoint. | |
| Homepage | Introduce the monthly payment option before product discovery. | |
| Collection / search | Display starting monthly amounts where the platform supports them. | |
| PDP | Place monthly payment messaging below the price and above Add to Cart. | |
| Learn More / FAQ | Publish the core explanation and common questions. | |
| Cart / mini-cart | Reinforce the order-level monthly amount before checkout. | |
| Checkout | Use the merchant-branded payment method label and supporting copy. | |
| Pay page | Explain what happens next and show the payment schedule clearly. | |
| Redirect | Add pre-, during- and post-redirect reassurance. | |
| Terms | Display 0% APR only when the shopper and plan are eligible. | |
| Responsive QA | Review desktop and mobile placement, wrapping and visibility. | |
| Measurement | Define the conversion and adoption metrics to monitor after launch. |
Implementation Priorities
1. PAYMENT METHOD LABEL
Make the checkout label match the approved white-label name.
2. PDP + CART VISIBILITY
Place the monthly amount close to the price and order total.
3. LEARN MORE CONTENT
Answer the core questions before the shopper reaches checkout.
4. REDIRECT REASSURANCE
Explain each transition and keep the customer-facing terminology consistent.
PLATFORM NOTE
Availability of some placements and labels depends on platform capabilities. When one is unavailable, preserve the message at the nearest earlier touchpoint.